Mumbai :Maruti Suzuki, the country’s number one car-maker, has organised a rock music concert to commemorate the anniversary
of its hot-selling hatchback, A-star, in the city.
The rock show, featuring musical groups – Indian Ocean, Parikrama, and director-actor Farhan Akhtar of ‘Rock On’ fame – will hold centre stage at Mumbai’s Chitrakoot Grounds. Farhan Akhar, a poster-boy of Young India will be singing some of his hit songs. Farhan is the brand face for Maruti Suzuki A-star.
The multi-city rock music festival was kicked off in Delhi last week of October, when some 10,000 cheering fans had thronged the event. The Bengaluru event held at October end was a smashing success too. At Mumbai, the event promises to be at its biggest best.
Shashank Srivastava, chief general manager – marketing at Maruti Suzuki, says, “A-star, with its zippy K-series engine, embodies a zest for life with the ‘Stop@nothing’ tag. Over the past year, we have been truly overwhelmed by the enthusiastic response from A-star’s young customers in India and abroad. Pulsating rock music identifies best with the youth. Organizing a rock music festival is our way of saying a big ‘Thank You’ to the young spirit of India.”
Maruti Suzuki and A-star have been focusing on the youth of India. Already, close to a lakh of A-stars ply on the country’s roads. The car has won a host of awards, including the Zigwheels ‘Car of the Year’, the Autocar-UTVi ‘Small car of the Year’, and ‘Technology of the Year 2009 – KB 10 Engine’ by Overdrive.
But it is A-star’s performance in the overseas markets that has stood out. As of date, over 77,500 units of A-stars have been exported to foreign shores; of this, over 72,000 units have been Europe-bound.
The car won another laurel recently when it was crowned as the most environment friendly car in Europe (excluding hybrids and micro-cars) by VCD Ratings, Germany, beating 299 other competitors hands-down. A-star is powered by a brand-new low-weight, three-cylinder
aluminium next-generation K-series engine, produced exclusively at Maruti Suzuki’s Gurgaon facility.
The A-star’s engine and aerodynamic design make it the most fuel-efficient car in A2 segment. The five-door hatchback, Maruti Suzuki’s fifth World
Strategic Model and offers great fuel efficiency at 19.6 km/litre. It is an ideal city car with a turning radius of 4.5 meters and ground clearance of 170 mm.
Maruti Suzuki has drawn up extensive plans to embrace the youth and whip up frenzy in anticipation of the multi-city rock events. Advertising in mass media – radio, Web, print and TV – apart, on-ground activities have involved reaching out to shopping malls, restaurants and pubs, and organizing promotions at corporate offices and colleges across these three cities.
Entry Passes for the events can be downloaded at http://www.marutisuzukiastar.com/genastarocks/
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