Bengaluru : Social Games are a hybrid of 'games' and 'social interactivity', tending to be more immersive and focused on production qualities and graphic capabilities as opposed to traditional games. Social gaming is a free-to-play model, so it attracts a broad demography of people. There are now hundreds of millions of people playing social games, and as a category, social gaming became the big surprise of 2009.
The US market alone is around $1 billion today, and growing at a clipping 100% year on year, the social gaming market holds the potential to reach USD $3-5 billion over the next three years. The overall margin for the mobile game industry is also on the rise, although profitability varies widely by publisher. With app stores and smartphones gaining ground analysts are expecting strong sales, in 2010, from publishers that have evolved with the changing business model. The topics of social and mobile gaming will be on the discussion table at India's first and independent annual summit for the game development ecosystem - India Game Developer Summit .
At India GDS, Sumit Gupta will outline the trends in social gaming and why they are leading to many new and valuable gaming companies, besides opening up a plethora of opportunities to entrepreneurs in India. New social games startups, including free to play MMORPGs, social network games, web based games and single player gaming communities, are busy converting the much larger market of casual players into their customers. Sumit will focus on how game developers can evolve to build compelling social interaction into the games they are developing and what opportunities exist for gameplay to take advantage of the social graph. The talk will also focus on viable and proven business models for social games and how game developers should go about choosing the best business model for their games.
In a separate session, Krishna Chaitanya Pediredla will address the current state and opportunities for the mobile game development industry. He will throw light on the revolutionary, direct, single channel sales approach heralded by the Apple App Store and provide insight into other App stores by Nokia, BlackBerry, Android etc. to cover the Mobile App Store circuit. He will share tips and strategies on starting a mobile game development firm, covering information on the various methods of financing available to a budding start-up and the advantages and disadvantages of boot-strapping. The session will conclude with the prospects of freelance and collaborative work and Indie recognition worldwide using indie licenses for Unity and Unreal Engines.
Sumit the Founder of BitRhymes, a social gaming company based in India with over 20 million users. Krishna, Founder of Drona Labs, focuses on developing games and applications for the Apple Iphone, projects for Gameloft, and AAA titles like Godfather II and FIFA 10 Wii for next gen consoles.
Featuring top-notch keynotes from luminaries, visionaries and gaming gurus IGDS has announced the line-up of speakers and stellar sessions covering everything from GPU Computing for games, open source for your game development, bootstrapping for mobile game development, high fidelity dynamics in games, leveraging flash for your games, lessons from the trenches on becoming an Indie game developer to much more.
Attend IGDS to get inspired, learn from the gurus who have gamed their way to success, and join a club that seeks competence to grab a share in the $43 billion global gaming development pie.
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