Ho Chi Minh City – Swiss Post International once again demonstrated its strong support of publishers in Asia by sponsoring the Asian Publishing Convention (APC) as a Strategic Partner. APC, now on its fourth year will be held on July 8 & 9, 2010 at the Hotel Equatorial, Ho Chi Minh City, Vietnam.
Swiss Post International helps bring Worldwide Publishing Management Thinking and Expertise to Publishing Managers in Asia. This year’s theme is ENRICH POWER OF BRAND & CONTENT: Engage multimedia profitably.
Swiss Post International, an international business unit of Swiss Post, is your reliable partner for worldwide distribution. Represented in Europe, USA and Asia, Swiss Post International offers a specialized range of cross-border postal products for business customers, from processing of business post, comprehensive direct marketing services and end-to-end distribution of newspapers and magazines to subscription management and small consignments. In Asia the company is located in Singapore, Malaysia, Hong Kong, Shanghai and India. Swiss Post International Singapore offers tailor-made solutions for publishers and commercial printers: subscription management, lettershop tasks, fulfillment and time-critical transports, worldwide distribution into more than 200 countries, including international newsstand sales. Swiss Post. Excellence delivered.
“This year again we have the pleasure to be part of the APC event”, says Dieter Pluess, CEO of Swiss Post International Singapore. “Swiss Post International has proudly served the international publishing industry since its founding in 1996 and therefore we are pleased to be a sponsor for the event. The APC is an excellent platform for all to meet and exchange ideas.”
APC 2010 is supported by The Society of Publishers in Asia (SOPA), ASEAN Book Publishers Association (ABPA), Asian Media Information and Communication Centre (AMIC), Internet and Mobile Marketing Association of the Philippines (IMMAP), Magazine Business Association of Taipei (MBAT), Magazine Publishers Association of Malaysia (MPA), Magazine Publishers Association of Singapore (MPAS), Mobile Marketing Association (MMA), National Book Development Council of Singapore (NBDCS), National Book Development Board (NBDB), Telesis Consulting Ltd and The Magazine Association of Thailand (TMAT).
In Vietnam, Masso Group is the lead and local partner.
Joining Swiss Post as corporate sponsor is Synovate, a sponsor of the event for four years. Synovate is a leading global research company with strong media capabilities in Asia Pacific - providing customised insights into media audiences as well as conducting trusted syndicated studies. Cooperating Partners are Boncafe, Vinasun, Equinox Spa and Gazefi Events.
APC is also supported by ACN Newswire, AdAsia, Adobo Magazine, Asian e-Marketing, EventFame, Yehey!, PR-e-sense, The Trainer and The Employer Magazine as official Media Partners. PR partners are Creative Crest (India), Integrated Public Relations (Malaysia), and Public Relations Society of Indonesia (Indonesia).
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