Ho Chi Minh City :The Asian Publishing Convention (APC) 2010 is moving ahead positively with sponsor, speaker and delegate support.
Now on its fourth year, the Asian Publishing Convention (APC) was launched 2007 in Kuala Lumpur as a regional platform for magazine and online publishers. It gets between 200-250 senior publishing professionals from across ASEAN, Taiwan and Hong Kong. The event travels: 2007 (KL), 2008 (Singapore), 2009 (Manila) and 2010 will be in Ho Chi Minh City. It will be held at the Hotel Equatorial, Ho Chi Minh City on July 8 & 9, 2010.
APC brings about 30+ international domain experts to conduct workshops over two days. The distinguished collection of speakers includes:
1. Mr. Andrew Batt, Editor, Ensign Media Co. Limited (Thailand)
2. Mr. Mark Beilby, Chairman and Co-Founder, Apollo Media (UK)
3. Mr. Frank Cintamani, President, Magazine Publishers Association of Singapore (Singapore)
4. Dr. Rodolfo delos Reyes, Managing Director, RAdelosReyes Management Consultancy (Philippines)
5. Mr. Andrew Duck, Executive Director, Quiqcorp Limited (New Zealand)
6. Mr. Prashun Dutt, Managing Director, Vedastra Consulting Ltd (Singapore)
7. Mr. Keith Elliott, Chairman, PMA Media Training (UK)
8. Ms. Riva Elliott, Business Development Director, PMA Media Training (UK)
9. Mr. John Fong, CEO, Serious Group (Malaysia)
10. Mr. Steve Garton, Executive Director Media, Synovate Limited (Hong Kong)
11. Mr. John Goodman, President, OgilvyAction Asia Pacific and Director, Ogilvy and Mather ASEAN (Thailand)
12. Mr. Gary Gopinathan, Managing Director, BIZITMEDIA Consulting Pty. Ltd. (Australia)
13. Mr. Adrian Hoon, Vice President, Asia, Epsilon International (Singapore)
14. Dr. Christo Kaftandjiev, Professor, Sofia University (Bulgaria)
15. Mr. Mark Laudi, CEO, Hong Bao Media Pte. Ltd. (Singapore)
16. Mr. Peter Loh, Managing Director, OneVision Software, Asia-Pacific (Singapore)
17. Mr. Lloyd Luna, President and CEO, Lloyd Luna Communications (Philippines)
18. Mr. Allein Moore, CEO/Publisher, BluePrint Media Pte. Ltd. (Singapore)
19. Mr. Ian Morrison, Senior Vice President, i-Pop Networks Pte. Ltd (Singapore)
20. Dr. Mark Pearson, Professor of Journalism, Bond University (Australia)
21. Mr. Kraig Prange, President, ACTON International Ltd (USA)
22. Ms. Margaret Seale, Managing Director, Random House Australia and New Zealand (Australia)
23. Mr. Darren Sim, Partner, Similton Group (Singapore)
24. Ms. Joanne Teoh, Director, Sapphire Studios (Singapore)
25. Mr. Jesus Vicente, Creative Director, Blackswan Media Services Inc. (Philippines)
26. Mr. Richard Wan, CEO, E-book System (Singapore)
The driving APC logic is to equip traditional print publishers with insights, digital and mobile tools to leverage their brands for reader engagement and advertising value. Rather than a typical conference format of grand speeches about the future, APC delivers multiple parallel workshops across 5 tracks over two intense days. These are instructional "how-to" expert workshops of 45-minutes.
APC 2010 is supported by corporate partners Swiss Post and Synovate. It is co-presented by the Masso Group in Vietnam in association with The Society of Publishers in Asia (SOPA), ASEAN Book Publishers Association (ABPA), Asian Media Information and Communication Centre (AMIC), Internet and Mobile Marketing Association of the Philippines (IMMAP), Magazine Business Association of Taipei (MBAT), Magazine Publishers Association of Malaysia (MPA), Magazine Publishers Association of Singapore (MPAS), Mobile Marketing Association (MMA), National Book Development Council of Singapore (NBDCS), National Book Development Board (NBDB), Telesis Consulting Ltd and The Magazine Association of Thailand (TMAT).
APC is also supported by ACN Newswire, AdAsia, Adobo Magazine, Asian e-Marketing, EventFame, Yehey!, PR-e-sense, The Trainer and The Employer Magazine as official Media Partners. PR partners are Creative Crest (India), Integrated Public Relations (Malaysia), PR Society of Indonesia (Indonesia) and Masso PR (Vietnam). Cooperating Partners are Boncafe, Vinasun, Equinox Spa and Gazefi Events.
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