The 22nd World Newspaper Advertising Conference, to be held in Prague, Czech Republic, in March, will provide publishers and advertising directors with strategies and advice for maximizing advertising revenues at a time when doing so is essential to the future of the industry.
Newspaper advertising continues to be the major source of revenue for newspapers – both in print and on digital platforms – but new competitors and other challenges are putting pressure on advertising sales departments like never before.
The World Newspaper Advertising Conference, organized by the World Association of Newspapers and News Publishers (WAN-IFRA) on 1 and 2 March 2012, will present success stories from leading media houses worldwide and provide inspiration and practical ideas for newspaper companies everywhere.
Conference topics include: innovative print campaigns and classifieds, tablet and mobile advertising, social media and community building, turning the newspaper into a full service agency, the future sales team, measuring and controlling sales performance, and more.
