Percept ICE, a SBU of Percept Limited, recently launched ‘Planet Volkswagen’ on 4 October, 2011 at Blue Frog, Mumbai. Planet Volkswagen is the digital property of Volkswagen group to engage car owners and enthusiasts with Volkswagen’s ideas, philosophies and values.
Planet Volkswagen is a specially designed platform for consumers to get acquainted with information on the brand, products and services. To engage visitors of all age groups Planet Volkswagen has integrated several fun filled activities onto this digital platform. Other digital properties in Planet Volkswagen include Think Blue, Text Drive, Volkswagen Play, Volkswagen Corporate and Volkswagen Junior.
In keeping with the theme ‘Entering into a New Planet’ Percept ICE installed multiple LED graphic interactive screens at the venue and the content was made to flow from one LED to another, like entering into a new space each time. The event was attended by 300 people and witnessed celebrities like Arjun Rampal, Anushka Manchanda, Sohail Khan, Ekta Kapoor, Rohan Sippy, Sunny Dewan, Chunky and Bhavna Padey , to name a few.
Speaking on the execution of the launch event, Nazneen Karimi, Business Head, Percept ICE said, “We have been associated with Volkswagen for quite some time now. For this event, our brief was to focus on the brand’s key brand philosophy – innovation and engaging visitors through an enhanced brand experience. We were roped in to conceptualize, design and execute the entire launch event. The event was a tech party with the theme ‘Entering into a New Planet’. A special entrance was created that gave visitors the feeling of entering a spaceship. The entire set, décor, mood and lighting at the venue were designed to represent elements of space and the galaxy.”
Commenting of the success of the event, Lutz Kothe, Head Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India said, “With a rich heritage and a brand that has given some of the most loved cars in the world, this initiative is our effort to present the world of Volkswagen to all those who love celebrating cars.”
