Washington : The Cable Show 2011 (June 14-16 )will feature a timely discussion focused on a number of advertising issues and opportunities for cable operators, programmers, advertising agencies and buyers. The Cable Show 2011, the National Cable & Telecommunications Association’s (NCTA) 60th Annual Convention and International Exposition, takes place at McCormick Place in Chicago.
“This year’s advertising program couples big-picture viewpoints with real-market savvy to deliver a complete, actionable package that will help cable advertising buyers and sellers improve the way they do business together,” said Sean Cunningham, President & CEO, Cabletelevision Advertising Bureau (CAB). “We are especially excited to present our program in Chicago, an important hub for America’s advertising industry.”
The advertising program of panels and presentations, developed in partnership between NCTA and CAB, begins on Tuesday, June 14, and runs through Wednesday, June 15, and will feature Executive Perspective: Cable Advertising Executives on the State of the Business,Politically Correct: Best Practices for Political Advertising Success
We Can Relate: The Evolving Picture in Affiliate Relations and Cable Advertising ,Television with a Twist: New Possibilities in Advanced Advertising and Through the Looking Glass: Advertising Sales in a Multi-Screen Environment.
“The popularity of the cable platform reflects the rising appeal of cable’s original content and desirable audience demographics,” stated Barbara York, Senior Vice President, Industry Affairs, NCTA. “Our advertising program is designed to provide the tools to help our industry continue to leverage the cable success story.”
